Term paper Essay Example | Topics and Well Written Essays - 1750 words

Term paper - Essay Example It is not a simple task to sum up the framework of present day’s consumer in a singularly described procedure. Not just do consumers' personal requirements show a discrepancy on a case-by-case basis, but also as a collective whole, customers' requirements are growing and have turn out to be a lot more intricate and challenging as compared to previous generations. Businesses are always trying to find techniques to not just meet these high hopes, but also go beyond them. Customers want not only personalized answers to their queries, but are as well trying to find personalization in terms of the approach company and its representatives adopt to take care of them. 2. How do other businesses provide this? Personalized customer service is one of the single most essential factors most organizations fail to notice, although it is the single factor that can in fact create trust with their customers at every step. From the instant they approach the company’s outlet or representat ive to the instant they take delivery of their order, giving personalized customer service will let one’s clients make out that they are the most essential business asset (Barnes, 2000). It does not actually take a lot of creativity to offer this level of service to the clients. Simply think about their opinion. What are their expectations from the company? How do they want to be treated by the company’s representatives? When it is known what is expected from the company, the company should go ahead of it. Do not provide only the smallest levels of service; surpass them on every level of the customer experience. Some of the methods by which other companies are providing personalized customer services are: Computerizing to the extent that is feasible and make it simple to get information regarding the products or services they offer. Offering clients the ability to â€Å"help themselves† gets a lot of the sales stress off and let them come to a decision in their own time. Maintaining stability in customer service from the minute customer places the order to the final follow up, sending them a note following the sale, asking them how they like the performance of the company and if they are happy with the level of service. Offering â€Å"added value† services, for instance, complimentary upgrades or guides. Keeping the clients up to date even after the sale as well as keeping lines of communication open, although not including all the sales publicity every time. Applying a ‘customer first’ environment between the workers and checking that they are following all the way through. Making sure that the staff quickly deals with the complaints. Giving incentive to workers who go that extra mile to think about the customers. This produces an atmosphere of personalized customer service. 3. How have other businesses profited from this? Other businesses are getting profits from personalized customer service in the following ways: Co mpanies start to gain profit from personalized customer service the instant they give their sales team members the power to take decisions on the shop floor. Clients will